HIGER DEBUT IN UK AT THE EUROBUS 2014 SHOW
Higer – one of the leading Chinese Bus manufacturers – is to be the latest entrant to the UK Bus market in its own right, with the debut of the first of what is planned to be a wide range of coaches, imported and distributed by the Dublin based Harris Group.
Established over 50 years, the Harris Group is best known as the sole concessionaire and assembler for Hino trucks distributed in Ireland & the UK. With an established dealer network in mainland UK the Harris Group covers all regions from Scotland to London, Wales to the West Country including Ireland and Northern Ireland.
The Harris Group is using Euro Bus Expo (NEC Birmingham, 4-6 November) to launch its first coach – a 9m 35+1+1 seater, called “Storm 1” by Higer.
Harris Group Marketing Director Chris Haughton says: “We have been working on this project for two years and have found Higer very professional to work with based on the years of experience they have gained from producing buses for the world market. The fact that Scania has chosen Higer as a body on chassis partner made a great impression on our elevation of the quality Higer can produce, making our choice to launch Higer an easy one!